Our client and their challenge
WHSmith – Our client contacted us to help produce new counter top units for brands such as JBL, KS Kitsound, Pioneer and more for their travel retail stores. They were looking for a refresh of existing units that had become tired and dated. Big Group Retail re-designed units for Southampton Airport, Victoria Train Station, Gatwick South (new store) and Liverpool East Station (new store).
Our process and solution
Looking at the current units in-store, our design teams re-designed and refreshed the look and feel for the new replacement units. Adding media players with switching kits so that consumers can experience the sound quality of both headphones and speakers in store along with adding a digital screen so that brands can display rolling content and key promotional messaging to help engage and drive sales.
The result and the impact
Brand new and refreshed looking units resulting in further units being produced to support new store opening and store re-freshes. Building our relationship with WHSmith has resulted in Big Group Retail securing product launch campaigns/promotions designing and delivering window and instore graphics for London Victoria Station throughout the year.