Our client and their challenge
With an ever-growing product range, and constant updates to their retail marketing strategy, Samsung needed support in managing updates to the UK and Ireland retail displays. It was becoming difficult for Samsung’s retail team to keep track of changes to physical retail spaces, as their planogram system, used to guide how products should be displayed, was entirely manual, too vague, and wasn’t keeping pace with the rate of change.
Samsung needed a flexible, efficient tool, which would allow agile changes at both an individual store and estate-wide level for products, fixtures and graphics.
Our process and solution
Using its deep industry experience and client knowledge, Big Group developed a new bespoke, ‘Retail Planogram Management Portal’, specifically tailored for Samsung’s retail and field staff.
Alongside accurate retail planograms for all of Samsung’s retail fixture and displays, the portal produces detailed analytical reports, defining the display requirements for thousands of stores in seconds. Samsung can produce pick pack lists for artwork quotes, and amend promotional requirements to suit budgets in a fraction of the time. Administration of the portal is managed in-house, to take advantage of synergies between the portal’s analytical and planning features.
Since its launch, we’ve developed the platform organically to meet fresh challenges, build in new functions, and keep it relevant to Samsung’s processes.
The result and the impact
With over 200 active users, the Retail Planogram Management Portal is now relied upon for upholding compliance with display guidelines, managing retail marketing promotions, and assisting with the introduction of new product ranges.
Beyond the initial release, the portal has already been extended to other departments, integrating Samsung’s information management planograms to eventually support Samsung’s entire consumer electronics range.
By developing the portal through organic, continuous steps, we’ve exceeded expectations, to deliver so much more than the original brief. By injecting the project with creative innovation, and listening to our client’s specific needs, we’ve supported Samsung and its stakeholders at every level of the retail marketing journey.