12 june 2020
Author

Matt Richardson, Account Director

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With Big Group Retail at the forefront of VR development, we can help retailers stand out in a changing world - bringing customers to you even from the safety of their own homes.

Retail adapts fast to changing consumer habits, and we’ve always been there on the frontline to help. Now, online and in-store can be closer than ever before with virtual showrooms showcasing real store layouts and giving a new dimension to the retail offer.

As shopper habits and trends change rapidly, retailers need to demonstrate a stronger online presence to compete. With physical shop constraints, reduced footfall and lingering concerns with hygiene, a virtual showroom stands out, engages online shoppers and gives them the freedom to explore the full range of products.

Scrolling is replaced with interactive browsing and virtual visits to your showroom, with customers able to explore the area or category they are interested in and browse products naturally - with added information in product-specific links, videos and showreels on screen to engage, inform and excite them.

Your virtual showroom shows customers you’re still here, with a willingness to adapt and innovate, and a promise to entice customers back to physical stores where sales can be converted.

Help your brand stand out online and in-store with our team of experienced insight and VR experts. We help you create the concept and deliver the design you need, for the impact you want – on time and on budget.

If you’d like to speak to us about Innovation Technology, please get in touch at info@biggroup-retail.co.uk

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