Samsung

Client
  • Samsung
Services
  • 2D design, 3D retail design,
  • Print, Installation, Reporting
  • Channel liasion
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Our client and their challenge

With Retail at a very important stage of the consumer decision journey (51% of shoppers visit a retail outlet when in market for a new washing machine).

We were tasked with creating experiential standout and best in class branded display units designed to draw immediate attention to Samsung’s new Quick Drive Washing Machine in retail stores.

Required to encourage consideration and purchase through a desire for a washing machine that can save time with no compromise on performance.

Our solution was supported by key visuals, POS and digital execution, and was an appropriate category creation for this new innovative

Our process

Big Group Retail initially considered and submitted proposals on campaign positioning, target market and customer journey, and delivered a message that would easily communicate the key benefits of Quick Drive both in 3D retail fixtures and in 2D assets. Following liaison with HQ, legal, and independent testing, a key headline was created which was then taken onto a premium design solution for fixtures. Customer education of features was via video content, together with an app whereby customers can compare laundry time spent on conventional vs Quick Drive products. Interaction with the display was also supported up by Ibeacon technology for customers in store proximity and able to find out more about the new product.

Big Group Retail designed, manufactured in powder coated steel with raised acrylic lettering and LED branded signage, an installation featuring a lectern display housing an interactive screen. Displays are future-proofed and easily modified for future product launches. Displays were installed into 118 Dixons stores, and 29 John Lewis Partnership stores; plus a further 100 Dixons Store Group in run installations.

Our Solutions

Sales of the new product exceeded targets, supported by In Store experiential areas and window displays across the UK.

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Samsung Retail Portal

Client
  • Samsung
Services
  • Brand development,
  • Graphic design,
  • Digital, Sales promotion,
  • Creative
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Our client and their challenge

With an ever-growing product range, and constant updates to their retail marketing strategy, Samsung needed support in managing updates to the UK and Ireland retail displays.

It was becoming difficult for Samsung’s retail team to keep track of changes to physical retail spaces, as their planogram system, used to guide how products should be displayed, was entirely manual, too vague, and wasn’t keeping pace with the rate of change.

Samsung needed a flexible, efficient tool, which would allow agile changes at both an individual store and estate-wide level for products, fixtures and graphics.

Our Solutions

Using its deep industry experience and client knowledge, Big Group developed a new bespoke, ‘Retail Planogram Management Portal’, specifically tailored for Samsung’s retail and field staff.

Alongside accurate retail planograms for all of Samsung’s retail fixture and displays, the portal produces detailed analytical reports, defining the display requirements for thousands of stores in seconds. Samsung can produce pick pack lists for artwork quotes, and amend promotional requirements to suit budgets in a fraction of the time. Administration of the portal is managed in-house, to take advantage of synergies between the portal’s analytical and planning features.

Since its launch, we’ve developed the platform organically to meet fresh challenges, build in new functions, and keep it relevant to Samsung’s processes. 

The Solutions

With over 200 active users, the Retail Planogram Management Portal is now relied upon for upholding compliance with display guidelines, managing retail marketing promotions, and assisting with the introduction of new product ranges.

Beyond the initial release, the portal has already been extended to other departments, integrating Samsung’s information management planograms to eventually support Samsung’s entire consumer electronics range.

By developing the portal through organic, continuous steps, we’ve exceeded expectations, to deliver so much more than the original brief. By injecting the project with creative innovation, and listening to our client’s specific needs, we’ve supported Samsung and its stakeholders at every level of the  retail marketing journey.

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