Motorola Razr

Client

Motorola

Services
  • Design development, Print production, Installation, Competition prize sourcing and delivery, Branded giveaways,
  • Digital showreel creation, OOH digital assets, Online digital
  • assets, Reporting, Channel liaison
Share On

Our client and their challenge

Motorola, the inventor of the mobile communications industry,  approached us to support the launch of the new Motorola Razr handset across EE showcase stores. 

With the iconic mobile handset return to the mobile phone market after a 15-year absence, our brief was to deliver a design-led experiential activity whilst driving brand awareness assisted by Brand Ambassadors in-store.

Our process

We developed a range of ideas that would engage with customers in-store and our final execution invited customers to ‘beat the vault’. Customers who successfully ‘beat the vault’ within a 30 second window were awarded with a branded goody bag and entry into a prize draw to win a VIP getaway to Miami which included flights, accommodation, excursions and 2 Motorola Razr handsets.
 
The showcase areas in store came equipped with 6 LED large format screens, floor and ceiling space. We designed and developed these spaces with branded side panels, branded flooring, hanging retro Razr handsets and skill based ‘beat the vault’ game.

Our solution

As a result, we were instrumental in helping Motorola launch this iconic handset back in the UK market. Executed against our brief the success of the VIP prize draw led to a 4 week instore extension.

For more information about this project, please contact us.

More work...

Delonghi Group
Strategy, World Guinness Record Day
Kenwood Insight
Shopper Research
Samsung
Quick Drive

Samsung

Client
  • Samsung
Services
  • 2D design, 3D retail design,
  • Print, Installation, Reporting
  • Channel liasion
Share On

Our client and their challenge

With Retail at a very important stage of the consumer decision journey (51% of shoppers visit a retail outlet when in market for a new washing machine).

We were tasked with creating experiential standout and best in class branded display units designed to draw immediate attention to Samsung’s new Quick Drive Washing Machine in retail stores.

Required to encourage consideration and purchase through a desire for a washing machine that can save time with no compromise on performance.

Our solution was supported by key visuals, POS and digital execution, and was an appropriate category creation for this new innovative

Our process

Big Group Retail initially considered and submitted proposals on campaign positioning, target market and customer journey, and delivered a message that would easily communicate the key benefits of Quick Drive both in 3D retail fixtures and in 2D assets. Following liaison with HQ, legal, and independent testing, a key headline was created which was then taken onto a premium design solution for fixtures. Customer education of features was via video content, together with an app whereby customers can compare laundry time spent on conventional vs Quick Drive products. Interaction with the display was also supported up by Ibeacon technology for customers in store proximity and able to find out more about the new product.

Big Group Retail designed, manufactured in powder coated steel with raised acrylic lettering and LED branded signage, an installation featuring a lectern display housing an interactive screen. Displays are future-proofed and easily modified for future product launches. Displays were installed into 118 Dixons stores, and 29 John Lewis Partnership stores; plus a further 100 Dixons Store Group in run installations.

Our Solutions

Sales of the new product exceeded targets, supported by In Store experiential areas and window displays across the UK.

More work...

Samsung Retail Portal
Digital Retail Management
Samsung
Quick Drive
Kenwood Insight
Shopper Research

Kenwood Insight

Client
  • Kenwood
  • Delonghi
Services
  • Shopper Insight, Interviews, Reporting
Share On

Our clients challenge

How does the #1 brand for food preparation appliances and coffee makers in the UK continue to excite, delight and meet the needs of shoppers in an increasingly crowded and competitive retail environment?

In an ongoing effort to maintain their market position, our client wanted to assess the entire shopper journey - from initial research to purchase completion, and turned to Big Group for shopper research that could answer the following questions;

  • What is the role of the store to inspire, influence and support the purchase decision?
  • What are the key triggers and barriers to category participation?
  • How easy is it to shop for our products in the retail environment?
  • How can we improve the retail experiences of our customers?
  • What can we do to help our customers have meaningful and memorable experiences in our retail settings? 

Our Process

To understand the role of the store within the context of the whole customer journey and to get under the skin of the retail shopper, Big Group conducted a series of one hour shop-along interviews with pre-recruited participants, inside retail stores. Participants had either purchased a food preparation appliance or coffee machine in the recent past, or were considering doing so in the immediate future. 

Interviews were structured to answer the specific questions posed by our client.

Our Solutions

Our analysis elicited valuable insight regarding shopper attitudes towards the brand and retail shopping experience. It identified the role of retail on the path to purchase, assessed the current in store journey and identified opportunities for retail improvement. It also highlighted the importance of having knowledgeable, expert retail staff on hand to elevate the shopper experience, drive product trial and exploration and secure sales in store. 

Our work has generated positive feedback from the Kenwood and De’Longhi team, who are using the insight to inform and validate new, shopper-centril retail design solutions for 2019/20.

For more information about this project, please contact us.

More work...

Motorola Razr
EE Showcase Stores
Samsung Retail Portal
Digital Retail Management
Delonghi Group
Strategy, World Guinness Record Day