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Author
Martin Kelly, Managing Director Big Group Retail
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Big Group Continues its Winning Streak!

We’re extremely pleased to announce that Big Group won two awards at the POPAI awards this week on the 9th October. We took Gold in the Consumer Electronics category beating out three other nominees, including displays for Amazon and Intel, as well as winning the Grand Prize of the evening – The Permanent Retail Display of the Year!

In the Consumer Electronics category we were nominated for our Samsung Q-Drive display as seen above. The display units were designed to promote Samsung’s new washing machine product range, providing both key messages and benefits to shoppers. Our units were launched in fiercely competitive retail environments to create stand out for Samsung against its competitors to help showcase the main differences and benefits of the new product range.

As the last award of the night, the winner of Permanent Retail Display of the Year was chosen by judges from every entry in the 20+ other prize categories, meaning Big Group Retail won the award whilst up against some very fierce competition. The judges commented ‘The display does a great job of making the product the hero. The messaging communicates the Q-Drive’s use and benefits in a way that will be well understood by the shopper. Simple use of corporate colours made it stand out as a Samsung product.’

POPAI is the industry association dedicated to best in-store practice and is focused on enhancing the total shopping experience. The POPAI Awards are the ultimate symbol of creativity, innovation and best practice for the in-store retail design industry – a hallmark of excellence providing the benchmark for success and the catalyst for continuous improvement.

 

We are absolutely thrilled to receive these two awards, well done to all of those involved, and congratulations to the winners in other categories!