Taste of London

Taste of London is a 5-day food festival that attracts over 55,000 hungry Londoners. This year, we helped De'longhi, design, build and execute a pop-up Coffee Bar to showcase at the event.

Client challenge:

• Design and build an activation which complies with taste, look and feel brand guidelines and entices consumers.
• Achieve 6,000 coffee samples.
• Drive traffic to De’Longhi Coffee Lounge website and encourage sign ups.

A big solution:

big group designed and built the De’Longhi Coffee Bar – a fully-equipped 10m² tepee structure, a 5m bar, product display plinths and various theming and props.

Activities included: Coffee Cocktail Making Masterclasses, Barista Skills Workshops with former UK Barista champion Matt Randell, including "How to Make the Perfect Espresso".

Branded QR codes were  placed around the bar encouraging consumers to sign up to the De’Longhi Coffee Lounge.

The results: